Fitish, a brand that prioritizes video content, achieved remarkable results during the holiday shopping season through their innovative video shopping experience.
By utilizing their top performing Instagram Reels, Fitish showcased their best-selling products and witnessed a significant increase in site conversion by 63%. With an average watch time of 1 minute and 50 seconds, the brand achieved an impressive ROI of 26x in just two weeks.
This success can be attributed to the strategic use of video and the seamless video production process facilitated by Novel, a self-service tool.
This case study highlights the power of video in driving purchasing decisions and its crucial role in a brand's success during the holiday season.
- Fitish achieved a significant ROI of 26x during the Black Friday and Cyber Monday period.
- Video played a crucial role in Fitish's success, as it impacts 93% of purchasing decisions and 70% of consumers prefer it over other media.
- Fitish prioritized video on their website by creating a video shopping experience using their top performing Instagram Reels.
- The video shopping experience on Fitish's homepage resulted in a 63% increase in site conversion and an average watch time of 1 minute and 50 seconds.
Fitish's Success Metrics
Fitish's success during Black Friday and Cyber Monday was evident through their impressive metrics. They achieved an ROI of 26x in just two weeks, increased site conversion by 63%, and maintained an average watch time of 1 minute and 50 seconds for their video shopping experience.
Fitish's video shopping experience proved to be a strategic and data-driven approach in driving success and measuring ROI. By prioritizing video on their site, Fitish capitalized on the fact that video impacts 93% of purchasing decisions and is preferred by 70% of consumers.
The incorporation of a video shopping experience on their homepage, featuring best-selling products, resulted in a significant increase in site conversion and prolonged engagement from viewers. These metrics showcased the effectiveness of Fitish's video strategy in driving sales and customer engagement during the holiday shopping season.
The prioritization of video content has been shown to significantly impact purchasing decisions and consumer preferences, making it a crucial aspect for brands to consider during peak shopping periods such as Black Friday and Cyber Monday. Video marketing offers several benefits and has a strong impact on consumer behavior.
- Video impacts 93% of purchasing decisions, indicating its persuasive power.
- 70% of consumers prefer video over other media, highlighting its popularity.
- Brands that prioritize video on their websites can expect increased engagement and conversion rates.
- Video provides a visually appealing and interactive shopping experience, allowing consumers to make informed purchasing decisions.
By prioritizing video, Fitish aimed to capture the attention of their target audience and create a seamless video shopping experience. This strategy paid off, as Fitish achieved an impressive ROI of 26x during the holiday shopping season. Their success highlights the importance of incorporating video into marketing strategies, particularly during peak shopping periods.
Novel's contribution to Fitish's success during peak shopping periods was instrumental in achieving a significant return on investment and enhancing consumer engagement.
By providing Fitish with a user-friendly dashboard and a quick and easy setup process, Novel enabled the brand to prioritize video and create a compelling video shopping experience for its customers. This video shopping experience played a crucial role in driving sales during the holiday season.
Fitish leveraged Novel's platform to showcase its top-selling products through five carefully curated videos on its homepage. The result was a remarkable increase in site conversion by 63%, with an average watch time of 1 minute and 50 seconds.
With the incorporation of Novel's self-service tool for video creation, Fitish was able to capitalize on the power of video, which impacts 93% of purchasing decisions, and achieve an impressive ROI of 26x in just two weeks.
Positive feedback from Jenna, the founder of Fitish, highlighted the value of Novel's user-friendly dashboard and prompt support in facilitating Fitish's successful incorporation of a compelling video shopping experience for customers.
The user-friendly dashboard provided by Novel allowed Fitish to easily navigate and manage their video content, ensuring a seamless integration of videos into the website.
Additionally, the prompt support from the Novel team ensured that Fitish had the necessary guidance and assistance throughout the process.
Fitish's success metrics, including an impressive ROI of 26x and a 63% increase in site conversion, are a testament to the effectiveness of the video prioritization strategy implemented with the help of Novel.
The positive feedback from Jenna emphasizes the importance of having a reliable and efficient tool like Novel to drive innovation and achieve exceptional results in the competitive holiday shopping season.
Key takeaways: - Novel's user-friendly dashboard facilitated the successful incorporation of a video shopping experience. - Prompt support from the Novel team ensured a smooth implementation process. - Fitish's impressive success metrics demonstrate the effectiveness of video prioritization.
Key takeaways from Fitish's successful incorporation of a video shopping experience include:
- The effectiveness of video prioritization, as demonstrated by notable success metrics.
- The value of a user-friendly dashboard and prompt support provided by Novel.
Fitish's video shopping experience resulted in impressive metrics, including:
- An ROI of 26x in just two weeks.
- A significant increase in site conversion by 63%.
- An average watch time of 1 minute and 50 seconds.
These metrics highlight the benefits of video shopping, as it significantly impacts consumer behavior, influencing 93% of purchasing decisions and preferred by 70% of consumers over other media.
Fitish's positive feedback on Novel's user-friendly dashboard and accessible customer support further emphasizes the importance of these features in achieving success with incorporating video shopping experiences.
Overall, Fitish's experience showcases the strategic use of video and the value of a supportive platform in driving innovative and successful marketing strategies.