In the ever-evolving world of eCommerce, shoppable videos have emerged as a vital tool for online retailers. With a staggering 93% of purchases influenced by video and an 80% increase in conversion rates after watching related content, it is clear that incorporating shoppable videos into a Shopify store can significantly impact sales.
This is where Novel, a powerful app, comes into play. By seamlessly integrating customizable shoppable videos onto a Shopify store, Novel empowers retailers to captivate their audience, drive sales, and stay ahead of the competition.
In this article, we will explore the benefits of shoppable videos, the effortless integration provided by Novel, customer testimonials, as well as its integration with other eCommerce tools. Additionally, we will discuss the importance of video in eCommerce and the unique benefits that Novel offers to enhance the Shopify store experience.
- Video is highly influential in eCommerce, with 93% of purchases being influenced by video and a significant increase in conversion after watching related videos.
- Using the Novel app, you can effortlessly integrate shoppable videos into your Shopify store, customizing them to match your brand and enhancing product categories like beauty, fashion, jewelry, health & wellness, and accessories.
- Trusted by popular brands like Fitish, goodwipes, and Bondeye Jewelry, the Novel app has proven to drive significant ROI, with Fitish experiencing a 9X ROI over Black Friday and goodwipes increasing average session times by 213% through embedded shoppable videos.
- The app has received positive testimonials from founders of Bondeye Jewelry, Fitish, and The Gentle Pit, highlighting its effectiveness in creating a more engaging and fun website experience for customers.
Benefits of Shoppable Videos
The use of shoppable videos on Shopify websites offers numerous benefits, including effortless integration, enhanced product categories, and the endorsement of trusted brands, resulting in increased conversion rates and improved customer engagement.
The seamless integration of shoppable videos allows for easy customization to match the brand and quick embedding onto the Shopify store. This integration enhances product categories such as beauty, fashion, jewelry, health & wellness, and accessories, effectively drawing the attention of potential customers and increasing conversions.
Moreover, the endorsement of trusted brands like Fitish, goodwipes, and Bondeye Jewelry instills confidence in shoppers, further driving conversion rates.
Shoppable videos not only capture the attention of customers but also provide an interactive and engaging experience, leading to improved customer engagement and ultimately higher sales.
Effortless integration is achieved through the customization of Novel to match the brand and seamless embedding on the Shopify store in minutes. Shopify integration is a key feature of Novel, allowing users to enhance their online stores with engaging shoppable videos.
By customizing the branding to match their brand identity, businesses can create a cohesive and immersive shopping experience for their customers. This integration eliminates the need for complex coding or technical expertise, making it accessible to a wide range of users.
With just a few simple steps, businesses can seamlessly embed shoppable videos on their Shopify stores, enhancing their product categories and captivating their audience. The ease of integration offered by Novel ensures a smooth and hassle-free experience, allowing businesses to focus on creating compelling video content and driving conversions.
Customer testimonials provide valuable insights into the effectiveness of Novel in enhancing the shopping experience and driving sales on Shopify websites. These testimonials highlight the positive impact of Novel's shoppable videos on customer engagement and brand loyalty.
Here are five key points emphasized by customers:
Novel's shoppable videos allow customers to feel closer to the brand, resulting in a more engaging and enjoyable shopping experience.
The user-friendly dashboard and quick setup make it easy for businesses to incorporate video content into their websites.
The Novel team is readily available to provide support and answer any questions, ensuring a smooth integration process.
Brands like Bondeye Jewelry, Fitish, and The Gentle Pit have witnessed significant results, including a 9X ROI over Black Friday and a 213% increase in average session times.
By incorporating shoppable videos, businesses can effectively showcase their products and drive conversions, ultimately maximizing customer engagement and boosting sales.
Integration with eCommerce Tools
Integration with popular eCommerce tools like Affable.ai, Aspire, Attentive, Billo, and CAA ensures seamless incorporation of Novel's shoppable video feature into various aspects of online businesses.
Affable.ai integration allows brands to easily find influencers, manage campaigns, and measure ROI.
Aspire offers campaign management and measurement tools that drive awareness, impressions, and repeatable purchase behavior.
Attentive, a comprehensive text message marketing solution, contributes to 18.5% of total online revenue for businesses.
Billo, a marketplace for short-form videos, provides an additional avenue for creating engaging content.
By integrating with these eCommerce tools, Novel enables businesses to leverage the power of shoppable videos in their marketing strategies, enhancing customer engagement and driving conversions.
This integration ensures that Novel's shoppable video feature can seamlessly fit into existing eCommerce workflows and deliver innovative experiences for online shoppers.
Other eCommerce Partners
Novel has partnered with Coefficient Labs, Cohley, Corso, Darkroom, and Gr0 to offer additional services and expertise to online businesses in areas such as TikTok Ads, content marketing, customer experience, and organic search, respectively. These partnerships allow Novel to provide a comprehensive solution for businesses looking to enhance their Shopify stores with engaging shoppable videos.
Coefficient Labs specializes in TikTok Ads, LinkedIn Ads, Google/Bing Ads, and Paid Social, providing businesses with expert assistance in running successful advertising campaigns on these platforms.
Cohley focuses on user-generated content, visual asset creation, and text review generation, helping brands create compelling and authentic content to engage their audience.
Corso offers shipping solutions, ensuring a seamless post-purchase experience for customers and helping businesses handle any shipping issues that may arise.
Darkroom is a leader in digital growth marketing, contributing to the growth and success of some of the world's best brands through their expertise in digital marketing strategies.
Gr0 specializes in organic search for D2C businesses, helping brands improve their visibility and rankings on search engines, driving organic traffic and increasing conversions.
These partnerships demonstrate Novel's commitment to providing innovative solutions and services to online businesses, allowing them to thrive in the ever-evolving eCommerce landscape.
Importance of Video in eCommerce
Video has become a crucial element in the world of eCommerce, with a significant impact on online shoppers' purchasing decisions and conversion rates. The advantages of video marketing in the eCommerce industry cannot be overstated.
Studies have shown that video has a profound influence on sales conversion, with 93% of purchases being influenced by video content. It has been observed that there is an 80% increase in conversion after watching related videos, indicating the power of video in driving customer engagement and purchase intent.
Additionally, 70% of shoppers prefer video over text or image when making purchasing decisions. Incorporating video content into an eCommerce website can enhance the overall shopping experience, allowing customers to interact with products in a more engaging and immersive way.
With these statistics, it is clear that integrating video into a Shopify store can significantly improve sales and customer satisfaction.
Benefits of Using Novel
Shoppable videos have emerged as a powerful tool to enhance the shopping experience on Shopify stores. As discussed earlier, video plays a crucial role in influencing online purchases and boosting conversion rates. Now, let's explore the benefits of using Novel for shoppable videos on your Shopify store.
Effortless integration: Novel offers a seamless integration process, allowing you to customize the videos to match your brand and embed them on your Shopify store within minutes.
Enhanced product categories: Whether you sell beauty, fashion, jewelry, health & wellness, or accessories, Novel can enhance the shopping experience for your customers.
Proven ROI impact: Trusted by successful brands like Fitish, goodwipes, and Bondeye Jewelry, Novel has demonstrated significant ROI impact, with Fitish experiencing a 9X return on investment over Black Friday.
Increased customer engagement: By incorporating shoppable videos, goodwipes witnessed a remarkable 213% increase in average session times, ensuring customers stay engaged with their brand.
Trusted by industry leaders: Novel has earned the trust of renowned brands and has integrated with popular eCommerce tools like Affable.ai, Aspire, Attentive, Billo, and CAA, enabling you to leverage these tools seamlessly.
These benefits highlight the effectiveness of Novel in driving sales, enhancing customer engagement, and maximizing the potential of your Shopify store.