Convert your Shopify product images into video ads that sell!

News — Stores

The North Face On Bringing Outdoorsy Experiential Retail To The City

Posted by admin on

The North Face On Bringing Outdoorsy Experiential Retail To The City

Some retail players attempt experiential retail through a series of slow, “toe-in” experiments – a pop-up shop here, a smart mirror there, perhaps an interactive store feature or two. The goal is to see if consumers use it and like it – and, more importantly, whether it boosts the bottom line well enough to justify a bigger investment. And then there are moves like The North Face’s recently opened 8,000-square-foot store in Soho, designed to also function as a museum for the outdoor lifestyle – and the products that support it. Mark Parker, vice president of the direct-to-consumer division, described...

Read more →