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The North Face On Bringing Outdoorsy Experiential Retail To The City

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The North Face On Bringing Outdoorsy Experiential Retail To The City

Some retail players attempt experiential retail through a series of slow, “toe-in” experiments – a pop-up shop here, a smart mirror there, perhaps an interactive store feature or two. The goal is to see if consumers use it and like it – and, more importantly, whether it boosts the bottom line well enough to justify a bigger investment. And then there are moves like The North Face’s recently opened 8,000-square-foot store in Soho, designed to also function as a museum for the outdoor lifestyle – and the products that support it. Mark Parker, vice president of the direct-to-consumer division, described...

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Carmelo Anthony may still be waiting for an NBA team to call and offer him a roster spot but he’s making the most of his time off, as a recent video shows the 10-time All-Star teaching his 12-year-old Kiyan a few of his signature basketball moves

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Carmelo Anthony may still be waiting for an NBA team to call and offer him a roster spot but he’s making the most of his time off, as a recent video shows the 10-time All-Star teaching his 12-year-old Kiyan a few of his signature basketball moves

And while most kids that may roll their eyes when their dad tries to teach them anything, we’re guessing it’s a bit different when your dad is one of the most prolific scorers in NBA history. Featured Video Loading Video Content Watch more Fatherly Subscribe Related Content The video, which already has over half a million views in less than a week, shows Carmelo doing his patented pull-up and shoot, which Kiyan then imitates to near perfection, even nailing the long 2-point shot. Carmelo then teaches Kyan how to spin away from a defender when driving to the hoop, which...

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